Great design can make or break your business.

We’re in the midst of a startup revolution. With the rise of internet, starting your own company has become easier than ever. And what does this mean for you?

It means more competition.

If 10 years ago, you could build a profitable company with an ugly and unintuitive website, this is no longer true.

Your product must solve a problem. But everyone is solving problems these days. You need to provide a better experience than everyone else. Design can be your competitive advantage.

“As far as the customer is concerned, the interface is the product.” — Jef Raskin

Design for Founders aims to bring design closer to business owners.

It breaks down branding, graphic design, UX, and conversion optimisation into easy to understand concepts so that busy entrepreneurs are able to learn one bit at a time and apply it right away.

If you are saying “yup, that’s me!”, you should join the 5000+ subscribers on our list!

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About me

Hi. I’m Heidi Pun and I run the Design for Founders website with the help of a small team. I wrote most of the articles on the site as well as the book.

I’ve been working as a designer in agencies and with startups for over 6 years. Then I quit my job in 2014. Since then, I enjoy the freedom of running my own business.

Although Design for Founders is my favourite, I run a few other websites as well. One of them is ThemeBro, the smart WordPress theme search engine.

The best part of this “job” is that I get to learn new marketing strategies and test every detail of my sites. I then share what I’ve learned here.

My articles and projects have been featured in Tuts+, Despreneur, DesignModo, ProductHunt, and others.

Click here to visit my personal website.


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